Privacy Policy - AI Solutions Lab Ltd

Privacy Policy

AI Solutions Lab Ltd

Last Updated: November 2025

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1. Introduction

AI Solutions Lab Ltd ("we", "us", "our", or the "Company") is committed to protecting your privacy and personal data.

This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, interact with our services, or communicate with us.

We are an AI and marketing agency that implements AI tools for businesses, including AI receptionists, AI lead qualification agents, and AI marketing campaigns. We are registered in England, United Kingdom, and primarily serve businesses located in the United States.

This policy complies with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR) where applicable, the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable US state privacy laws.

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2. Data Controller Information

Data Controller: AI Solutions Lab Ltd

Location: England, United Kingdom

Contact Email: matt @ aisolutionslab .com

For any questions about this Privacy Policy or to exercise your data rights, please contact us at the email address above.

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3. Information We Collect

3.1 Information You Provide Directly

When you opt in to our services, book a call, complete a form, or otherwise interact with us, we may collect:

  • Name and contact information (email address, phone number)
  • Business information (company name, job title, industry)
  • Communication preferences
  • Any other information you choose to provide in forms or communications

3.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies:

  • IP address and approximate geographic location
  • Browser type and version
  • Device information
  • Pages visited and time spent on site
  • Referral source
  • User behaviour and interaction data (including heatmaps and session recordings)

3.3 Payment Information

We do not directly collect or store payment card information. All payments are processed securely through Stripe or via direct bank transfer. Stripe's privacy policy governs their collection and use of your payment data. Please review Stripe's privacy policy at stripe.com/privacy.

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4. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, maintain, and improve our AI implementation and marketing services
  • Communication: To respond to your enquiries, schedule calls, and provide customer support
  • Marketing: To send promotional emails, phone communications, and AI-assisted outreach to individuals who have opted in
  • Lead Qualification: To use AI tools to qualify leads and facilitate automated conversations with prospects who have opted in
  • Analytics: To analyse website usage, improve user experience, and optimise our marketing efforts
  • Legal Compliance: To comply with applicable laws and regulations
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5. Legal Basis for Processing (UK/EU GDPR)

Under the UK and EU GDPR, we process your personal data based on the following legal grounds:

  • Consent: When you opt in to receive marketing communications or agree to AI-assisted interactions
  • Contract Performance: When processing is necessary to fulfil our contractual obligations to you
  • Legitimate Interests: When processing is necessary for our legitimate business interests, such as improving our services and website, provided these interests do not override your rights
  • Legal Obligation: When processing is required to comply with applicable laws
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6. AI-Assisted Communications

We use artificial intelligence technologies in our business operations. This includes:

  • AI-Drafted Communications: We may use AI to draft emails and messages that are reviewed and sent by human team members
  • AI Chatbots: We may use AI-powered chatbots to have automated conversations with you for purposes such as lead qualification and customer support
  • AI Voice Agents: We may use AI-powered voice agents to conduct automated phone calls for lead qualification and appointment scheduling

By opting in to our services, you consent to receiving communications that may be AI-assisted. You may opt out of AI-assisted communications at any time by contacting us.

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7. Data Sharing and Third Parties

We do not sell your personal data.

We may share your information with the following categories of third-party service providers who assist us in operating our business:

  • GoHighLevel: Customer relationship management and marketing automation
  • OpenAI/ChatGPT: AI processing for communications and automation
  • InboxGator: Email management and communications
  • VAPI: AI voice calling services
  • Stripe: Payment processing
  • Google Analytics: Website analytics
  • Meta (Facebook) Pixel: Advertising and conversion tracking
  • Microsoft Clarity: Heatmaps and session recording analytics

These service providers are contractually obligated to protect your data and use it only for the purposes we specify.

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8. International Data Transfers

As we are based in the United Kingdom and serve clients primarily in the United States, your data may be transferred to and processed in countries outside of your country of residence, including the United States.

When we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office or European Commission, or transfers to countries with an adequacy decision.

Many of our service providers, including OpenAI, are based in the United States. These providers maintain GDPR-compliant data processing agreements and implement appropriate technical and organisational measures to protect your data.

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9. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

The criteria we use to determine retention periods include the nature of the data, our ongoing relationship with you, legal obligations, and statute of limitations periods.

You may request deletion of your data at any time by contacting us at matt @ aisolutionslab .com, subject to any legal retention requirements.

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10. Your Rights Under UK/EU GDPR

If you are located in the United Kingdom or European Economic Area, you have the following rights:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to Restrict Processing: Request limitation of how we process your data
  • Right to Data Portability: Receive your data in a structured, commonly used format
  • Right to Object: Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
  • Right to Lodge a Complaint: File a complaint with the UK Information Commissioner's Office (ICO) or your local supervisory authority

To exercise any of these rights, please contact us at matt @ aisolutionslab .com. We will respond to your request within one month.

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11. Your Rights Under US State Privacy Laws

11.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you
  • Right to Delete: Request deletion of your personal information
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Opt-Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioural advertising
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To submit a request, contact us at matt @ aisolutionslab .com. We will verify your identity and respond within 45 days.

11.2 Other US State Residents

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights to access, delete, correct, and opt out of certain data processing. Please contact us to exercise your rights under applicable state law.

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12. Cookie Policy

12.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us recognise your device, remember your preferences, and understand how you interact with our site.

12.2 Types of Cookies We Use

  • Essential Cookies: Required for basic website functionality. These cannot be disabled.
  • Analytics Cookies: Help us understand how visitors use our site (Google Analytics, Microsoft Clarity). These collect information such as pages visited, time on site, and user behaviour patterns including heatmaps and session recordings.
  • Marketing Cookies: Used to track visitors across websites for advertising purposes (Meta Pixel). These help us measure the effectiveness of our advertising and deliver relevant ads.

12.3 Third-Party Cookies

We use cookies from the following third-party services:

  • Google Analytics: Website traffic analysis and user behaviour tracking
  • Meta (Facebook) Pixel: Conversion tracking and advertising optimisation
  • Microsoft Clarity: Heatmaps, session recordings, and user experience analytics

12.4 Managing Cookies

When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time through the cookie settings link in our website footer. You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking certain cookies may impact website functionality.

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13. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure data storage, access controls, and regular security assessments.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

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14. Children's Privacy

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete such information promptly.

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15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this policy periodically.

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16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

AI Solutions Lab Ltd

Email: matt @ aisolutionslab .com

Location: England, United Kingdom

For UK residents, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.